I Chose to become a Certified Cruelty-Free Brand
I have always sourced my ingredients from trusted suppliers
and the products I create are never tested on animals.
However to ensure customer confidence I decided to register Simply
Skin as a Cruelty-Free brand as this registration comes with additional confirmations,
requirements, and peace of mind to you, my customer.
into the Chinese Market
In the last few years China opened its market to Western
brands. However, it came with the requirement that all products must be tested
on animals. Thankfully the law in China is (slowly) changing to become more
ethical but animal testing, nonetheless, is still a requirement.
Sadly there have been a number of large Western companies attracted
to this new evolving market and many large brands have quietly and stealthily
returned to animal testing in order to comply with current Chinese Law.
No matter how attractive, financially, the Chinese market
would ever be for Simply Skin, for as long as that country continues to support
animal testing and, indeed, requires it, I shall never enter that market. There
are so many more global markets to explore.
Unlike many, many other Western cosmetic and skincare brands,
for me, principles are more important than profits.
There are a few recognised Cruelty-Free logos out there for
cosmetic and skincare brands to register with, the most recognised being the
Leaping Bunny. However after a lot of research and soul searching I chose to rather
register with PETA (People for the Ethical Treatment of Animals).
A bit like some ethical-pursuant companies, PETA has its
followers and it has its disdainers – not everyone agrees with their graphic
imagery and the way they openly name and shame some companies. It is an modus operandi that I also question as I prefer to highlight the good rather than
However my decision was made on the basis of the Principles
behind Simply Skin, one of the most important principles being to give back to
the species of animal most associated with animal testing – bunnies. Through
sales of my products I donate money to a bunny (and animal) rescue centre and
my dream is to support many more similar charities.
Registration and certification with PETA is substantially less
expensive than that of the Leaping Bunny. I chose the less expensive
registration so I could give much greater donations to the chosen Simply Skin
As Simply Skin grows as a brand,
I may change to also become registered with Leaping Bunny but at this moment
supporting a rescue centre is higher in my priorities than paying substantial
fees to be registered with a better-known Cruelty-Free brand. The bunnies come
Does it Mean to be Registered as a Cruelty-Free Brand?
Plain and simple it means that neither my ingredients nor my
products can be tested on animals.
Therefore, as part of becoming Cruelty-Free certified, I was
required to gain written confirmation from all my suppliers that the
ingredients I order from them has not, to the very best of their knowledge,
been tested on animals.
It also means that when I create a new product that, too,
cannot be tested on animals to gauge any possible reactions.
So how do I test?
First and most importantly all my products are covered by an
EU Safety Assessment – it is a legal requirement. A Safety Advisor is a
registered chemist and the Safety Assessment you are provided with, as a brand,
will state certain restrictions such as the maximum percentage of parfum or
essential oil a product can contain or, indeed, the maximum percentage of
ingredient type (eg butters, oils, surfactants etc) that may be used.
This is the first step in ensuring that the product you buy
from Simply Skin is safe to use.
Secondly, depending on the product type, I choose to self-test
on my own skin or ask volunteer customers to try out a possible new product.
This is to understand the feel of the product on the skin and is a perfectly
of my latest products, Mature Skin Facial Serum, I self-tested as I wanted to
see the effect over time on my skin. You can read all about this test here >
(it’s quite a funny story!)