A fabulous blogger, Tiffany, whom I've gotten to know from a monthly Business Club I belong to, encouraged me to start watching weekly videos produced by a small business adviser, Marie Forleo.
Personally, I'm not a fan of video messages but I thought: "What have I got to lose?" and, so, looked up Marie Forleo's website yesterday...... and I'm so glad I did!
Thanks to an interview Marie carried out with Sally Hogshead, CEO of Fascinate Inc, I discovered that Simply Skin is pistachio ice cream. (Click 'Read more' to continue)
And here's why.
Large businesses are like vanilla ice cream
Businesses which have a large budget and are among the biggest in their industry can afford to be a little bit boring. They don't need people to love them or ambassadors to encourage friends and family to buy from them. They're like vanilla ice cream: even though nobody loves vanilla ice cream because it's a bit boring and "run of the mill", they'll still eat it.
But what if you're not one of the biggest companies in your industry? What if you're Simply Skin?
Then you need to be the pistachio ice cream of your industry.
But what does this mean?
Well. Pistachio ice cream is a niche flavour that not everyone loves and, in fact, a lot of people can't even stand the flavour.
But those customers who like pistachio ice cream, absolutely, totally and unreservedly LOVE pistachio ice cream.
- They will drive across town to get pistachio ice cream
- They will rave about it to their friends and family
- They are willing to pay that bit extra for it
- They will gobble up more because they love it
Businesses have to be the same: if they're big budget and big spending, they can be vanilla ice cream.
But do you really, honestly, truly want to eat vanilla ice cream all the time?
Don't you want to try something that bit more special?
Sure - it may cost a bit more but if you're getting better quality, something a bit different, something that (in the long run) is more value for money then wouldn't you also choose pistachio ice cream?
It was after watching this video that I had my revelation: Simply Skin is pistachio ice cream
Yes - you may pay a little more for the products but, in return, you can be sure to get:
- high quality products made with high quality ingredients
- excellent and personal customer service
- product recipes which can be tweeked to suit your needs and skin-type
to name but a few benefits....
But this alone doesn't make Simply Skin pistachio ice cream.
Simply Skin could not be pistachio ice cream if it wasn't for those customers and ambassadors who already LOVE Simply Skin products.
The Simply Skin fanclub is steadily growing through word of mouth and recommendations, thanks to my fabulously loyal and supportive customers.
Are you a member of the Simply Skin fanclub?
Is Simply Skin your pistachio ice cream?
Check out what some of the Simply Skin fanclub have to say, here (and, of course, feel free to add your own product review)
And if you want to frind out more about Tiffany's blog, you can find her here: www.tiffanyrjansen.com
And to follow Marie and watch her business videos, go to: www.marieforleo.com